Solace x Christmas Advert

What we achieved:

Solace came to us looking to create their first ever animated film as their Christmas Advert to bring to life a concept based on real-life experiences of women who endure 7 years on average of an abusive relationship before being able to escape. We were lucky that Roz at Solace managed to get the amazing British pop star Self-Esteem, aka Rebecca Lucy Taylor on board to sing the vocals, that were brought to life alongside bespoke sound design and piano accompaniment.

We’re pleased to say it’s become the most successful Solace Christmas campaign in the history of the charity so far raising vital funds to support women fleeing domestic abuse.

Survivors said:

• ‘telling my story word for word’

• ‘Never heard something I relate to so deeply.’

• ‘Unbelievably moving and powerful.’

• ‘It took me eleven (years).’

The content also received PR and News coverage on:

NME, Far Out Magazine, Fundraising UK, Charity Today, The Rooftop News, Little Black Book & Sky News TV.

Team:

• Executive Producers: Roz Willey & Beth Rollings

• Producer/Director: Kirsty Malcolm

• Animator: Andrew D Morgan

• Second and Piano: Castelli Sound

• Vocals: Rebecca Lucy Taylor

• Recording Studio: Toby Hulbert, Urchin Studios

• Creative team: MBA Stack